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What is inblüm?
inblüm is a holistic brand which advocates innovative approaches to self-sustainability so that people can support communities in their own space and pace. Due to the "smiley" face in the logo and the use of vibrant colors, the branding itself conveys the brand's playful and unique attitude. The brand aims to foster a new way of living where its customers, who are Singaporeans between the ages of 20 and 25, relax at home as a means of self-regulation while reestablishing their connection to themselves and engaging in nurturing activities.
Brand Video
The video presented is a commercial video shot by the team for the brand inblüm which basically depicts how in the materialistic world, we should pace ourselves, take a breath, and start slow with inblüm.
The Team
Adwitiya Singh
Jesslyn Yovela Wardojo
Adriana Salihah Binte Azman
Campaign
To advance this objective, a campaign named "Home of Permaculture" is introduced. This campaign takes the form of a popup store, representing a human-sized version of the packaging. The store sells mini gardening kits, comprising selected seeds, a watering can, and a small planting pot.
The Product
The packaging advocates for proper disposal by encouraging users to tear it open and disassemble it into three separate compartments. Made from paper fertilizer, the packaging itself allows users to reuse the torn pieces for cultivating their plants.
Additionally, the package incorporates a QR code that directs users to a digital guidebook on how to utilize the packaging. Complementing these efforts, billboards are strategically placed in public communal spaces to promote inblüm's campaign and product.
Billboards & Product Guide Video
Guidebook
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