What is VINTAGEWKND?
Vintagewknd was created by co-founders and partners, Eden Tan & Eileen Tay in 2015.
The idea was born when the couple backpacked across Europe and Asia, inspiring them to explore the uniqueness and beauty of old things and the possibilities of harmonising them with modern trends.
The Team
Adwitiya Singh
Nur Dini Fikriyah Binte Amir
Saachi Rakesh
Myat Moe Phyu Lwin
King Dalson
Painpoints
Research Insights
Research Insights
Problem?
Despite having 2 physical stores in Haji Lane and being active on social media, Vintagewknd faces the issue of a lack of brand awareness and a restricted target audeince.
Which leads us to the sub-brand:
What is rework-ed?
rework-ed by VINTAGEWKND is a fresh sector where customers can co-create their own vintage clothes. Be it a piece of cloth which is of no use anymore or a garment close to your heart, rework-ed helps you guide through the process and turn it into a whole new attire aligning with the current trends of Y2K, vintage clothing, and more!
Touchpoints
Touchpoints
Service Blueprint
